What We're Reading

Our members love to read. We’re always sharing book suggestions with each other, so we decided to start a list and share them with you!

Beware, this is an eclectic collection. Business, fiction, self-help, history… you name it!

Browse the list and if you have a suggestion, let us know!

Building A Story Brand

March 14, 2018

Donald Miller shows in his book that brands that use stories to sell their goods and services have an easier time getting customers to engage with them. He references research that says there are only seven different story plots, that every story ever told fits in one of them.

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Way of the Wolf

March 6, 2018

Jordan Belfort is the “real” Wolf of Wall Street — yes, the one played by Leonardo DiCaprio. He was a very successful “salesperson” who trained legions of young people in his highly effective way of selling.

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The Customer Rules

September 22, 2017

The premise of this book is a list of 39 rules to follow in customer service. This is not a how-to, or a best-practices type book.

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The 1-Page Marketing Plan

September 19, 2017

This book helps small business owners demystify the arduous task of creating a marketing plan by simplifying it to one page.

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What Great Brands Do

September 8, 2017

This book is about how internal brand is really the driving force behind all popular and successful brands.

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Winners & Losers [video]

March 22, 2017

This video is about predictions affirm video consumption and Apple being unseated within the year.

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The Dip

March 10, 2017

A book about succeeding by knowing when to quit, what isn’t working and when to push through the dip on things that really matter to you.

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A More Beautiful Question

February 28, 2017

In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn’t encouraged – and, in fact, is sometimes barely tolerated.

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Building the Brand Driven Business

February 8, 2017

This book speaks on the brand in relation to the employees and how every time a customer comes into contact with an employee they are in turn coming into contact with the brand.

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Start With Why

February 7, 2017

Discovering and understanding the underlying why in either a person or a company to help them lead the most authentic life.

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About The Brand Establishment

The Brand Establishment perfected the first contemporary brand development process specifically for small to mid-sized advertisers more than two decades ago. These tools and procedures have been utilized by companies in virtually every business sector – hundreds of times.