Brand Library

Below you’ll find a collection of ebooks and papers on brand development and agency positioning.

Learn about the brand value pyramid, why it's important and how it works for several companies.

Learn what happens when you become #1 in a category.

Learn about the importance of having one voice and message.

Learn how WHY you do what you do sets the stage for your brand development.

Learn how important the involvement of the CEO is to the brand development process - of EVERY company.

Learn how understanding the brand hierarchy will allow you to build a stronger brand from the inside out.

Learn how to distinguish your agency from the pack and develop a process for building brands.