April 20, 2018
When we talk about brands, we are used to thinking about them in terms of companies and products such as McDonalds or the iPhone. But nowadays, anything can be an effective brand if set up and developed correctly. Yes, you as an individual has a personal brand. Whether you are known as an early adopter of the latest technologies or changes or as someone who is dragged into making changes, it’s part of your personal […]
April 5, 2018
Word of mouth has always been the strongest and most effective form of advertising. Back in the day, your audience sought advice from a small circle of friends and family. But today, social media-savvy consumers have a much wider circle of influence.
April 3, 2018
Innovative. Imaginative. Insightful. Lucky for us, Soon Yu has captured his branding knowledge in a new book entitled Iconic Advantage ® : Don’t Chase the New, Innovate the Old. Soon believes that businesses get enamored by shiny new ideas and overlook the value in their existing products.
April 1, 2018
Your Brand is the essence of who you are. Your Brand is what distinguishes you from your competition. Your Brand offers a distinct set of promises to your customers. And, the performance of your Brand—what it actually delivers—is the single most important asset that your Brand will ever possess.
March 15, 2018
People are a business’ most valuable asset, and according to a study by Dale Carnegie, organizations with engaged employees outperform those without by 202%. Successful companies know that investing in their people is good for their brand and good for their business. But while 90% of leaders think an employee engagement strategy will have an impact on their business success, less than 25% actually have one.
March 8, 2018
Every company dreams of making a difference in the lives of its customers. An unforgettable company inspires, motivates and connects with its customers. These companies are the brand heroes that dominate the market.
March 2, 2018
On February 8, 2018, Philadelphians were all Jason Kelce for a few hours. We were excited, impassioned, vindicated, and also little intoxicated on a weekday afternoon. Tag had the forethought five years ago to secure office space along the parade route, and so we joined a few hundred thousand neighbors on Broad Street to celebrate our Super Bowl Champion Philadelphia Eagles! E-A-G-L-E-S…EAGLES! Since we’re brand people, we couldn’t help but notice a few big brands were enjoying […]
February 22, 2018
I attended a business partner’s event at the Worcester Art Museum (WAM) where they were unveiling their latest show, “Samurai.” The concept of big, bold ideas, interconnected concepts, and true collaboration were some of the words that Matthias Waschek, the President of WAM, used to describe not only this particular installment, but the approach WAM is taking to connect with its audiences.
January 26, 2018
In explaining the premise of their book, The Human Brand: How We Relate to People, Products, and Companies, Chris Malone and Susan Fiske delve into the psychology of the connections between people and brands.
January 22, 2018
Customers, partners, and prospects come in contact with your brand on a daily basis in dozens of different ways. These areas of contact are called ‘brand touchpoints’ and should be managed as aggressively as you would manage any other marketing tactic – this is the process of brand development.