December 13, 2018
Customers, partners, and prospects come in contact with your brand on a daily basis in dozens of different ways. These areas of contact are called ‘brand touchpoints’ and should be managed as aggressively as you would manage any other marketing tactic – this is the process of brand development.
December 6, 2018
People are a business’ most valuable asset, and according to a study by Dale Carnegie, organizations with engaged employees outperform those without by 202%. Successful companies know that investing in their people is good for their brand and good for their business. But while 90% of leaders think an employee engagement strategy will have an impact on their business success, less than 25% actually have one.
November 30, 2018
You have a brand and a business, and you have a product or service to sell. That’s good news. But I’ve got bad news for you, too: The marketplace doesn’t care. Yes, your product or service is very important to you. You believe every man, woman and child on the planet should have your “thing.” In fact, your research proves it. The person who actually needs your “thing,” however, has a thousand other things on his […]
November 19, 2018
Every company dreams of making a difference in the lives of its customers. An unforgettable company inspires, motivates and connects with its customers. These companies are the brand heroes that dominate the market.
November 15, 2018
Flying has become a contact sport recently. Unlike politicians, brands actually do suffer when consumers learn that they are assaulting their customers.
November 8, 2018
What do you hope to achieve through marketing? Are you looking for a quick profit boost by the end of the quarter? If so, then go ahead and pour money into another short-term, quick-fix ad campaign. You know the campaign: “We sell the best ‘XYZ’ for less!” Just remember, you’ll be doing the same thing next quarter, and the one after that, because short-term, fast-tracked marketing tactics are just temporary fixes that devour budgets without any long-term return.
November 1, 2018
Social media gives people power. Anyone with a social media account has immediate influence and authority, whether it’s earned or not. An online presence creates a personal brand in the minds of the masses with every post. It’s a reflection of you, your family, even your employer.
October 23, 2018
Whether your technology company is a startup or a global powerhouse, your brand will grow if you and your people can consistently communicate the story behind it.
October 18, 2018
You’ve heard it so many times…the definition of insanity is doing the same thing over and over again and expecting different results. That’s why the Tag team is perplexed by the similarities between brands in so many categories.
October 11, 2018
Our agency recently had the opportunity to work with a client from years ago on a new branding project. Our client’s intent? Elevating its brand to the next level by developing an entirely new entity to act as the holding company for their entire organization.