Don’t Ignore Internal Branding. Your Employees Are Your Customer’s Experience.

June 14, 2018

Consistent brand delivery is a product of an intentional internal brand development process which helps employees to hear the brand, see the brand and ultimately live the brand.

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The Secret to CEO Happiness?

June 8, 2018

The answer is – employee satisfaction. Just ask Mark Bertolini, CEO of Aetna. While recovering from a near-death neck injury, Mark learned that recovery is a state of mind. “If your mind is in the right place, you can do anything,” he shared during a CBS news interview.

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4 Steps to Keep Your Brand Strong After the Initial Launch

May 31, 2018

We are in the brand building business: we help clients build new brands, refresh old brands, and sometimes just hone an already strong brand. Of course, it’s easy to get caught up in the excitement of discovering your unique claim of distinction and all of the new ways that it can be brought to life.

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Sales a Little Wobbly? Check Your Alignment.

May 25, 2018

We were talking to a group of small agency principals recently. We asked how many knew their largest client’s business strategy. Fewer than five of the fifty or so in attendance raised their hands – we weren’t surprised. It seems that both agencies and clients are equally at fault for this ‘separate camps’ mentality.

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Lip Service to WOMM. The facts about WOMM are WOW!

May 20, 2018

The recommendations people make to their friends and family carry more weight than the messages companies put out on their own behalf.

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How to Create a Brand Rollout Plan

May 15, 2018

While most marketers welcome a rebrand, managing its rollout can be tricky. Use this list to map out your brand rollout plan by identifying and prioritizing your needs in spreadsheets.

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Engaging Employees to Live the Brand

May 2, 2018

The Chief Marketing Officers Council and Executive Networks, Inc., collaborated in 2015 to produce a report titled, “Making the Workplace a Brand-Defining Space.” The report explored ways in which marketing and human resource leaders could engage employees to bring a company’s values, ethics, commitments and qualities to life within the organization.

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Avoiding the “They” Culture at the Workplace

April 28, 2018

Clients often approach us for their tactical touchpoints, otherwise known as “the stuff.” They want websites, marketing collateral, a video or a campaign. Of course we are happy to fulfill the project needs they have, but they often forget to tell their employees what they are working on.

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4 Keys to An Effective Online Personal Brand

April 20, 2018

When we talk about brands, we are used to thinking about them in terms of companies and products such as McDonalds or the iPhone. But nowadays, anything can be an effective brand if set up and developed correctly. Yes, you as an individual has a personal brand. Whether you are known as an early adopter of the latest technologies or changes or as someone who is dragged into making changes, it’s part of your personal […]

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Cultivate Brand Influencers and Superfans

April 5, 2018

Word of mouth has always been the strongest and most effective form of advertising. Back in the day, your audience sought advice from a small circle of friends and family. But today, social media-savvy consumers have a much wider circle of influence.

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About The Brand Establishment

The Brand Establishment perfected the first contemporary brand development process specifically for small to mid-sized advertisers more than two decades ago. These tools and procedures have been utilized by companies in virtually every business sector – hundreds of times.