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Understanding Social Persuasion and Why Your Brand Needs It

February 15, 2019

We’re affected by persuasion multiple times throughout the day. In this article, Andy Fritchley discusses why brands need to become experts at persuading.

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Five Essential Steps For Rebranding

February 6, 2019

These five steps are absolutely vital for the successful rebrand of a company or organization. If you aren’t willing to do these five steps, then save your money…because the rebrand will most likely fail!

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Oh Yea, The Food Has to Be Good Too!

January 31, 2019

Over the past few years, we have come to enjoy an outing for lunch where we visit one of two food truck destinations in Fort Worth. It’s quite a fun experience where we all order from different trucks and then enjoy our food together.

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How Can Companies Have Happy Employees?

January 20, 2019

American consumers are more willing to trust brands that can demonstrate their direct impact on society. Nearly 80 percent of consumers are more inclined to do business with companies that are making a difference in people’s lives.

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Why Your Brand Needs Glue

January 15, 2019

If you’ve ever broken an object and relied on glue to combine the broken pieces, you’re familiar with the power of cohesion. Once united, the object is whole again.

Similarly, brand strength relies on cohesion, or maintaining a positive image that “sticks” with customers. To strengthen your brand, you must remain consistent. And to do that, you should focus on these six things.

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5 Keys To Doing High Performance Work

January 11, 2019

The first key to doing high performance work is to realize you are a creator that has the power to produce the life and work you want. When you make the decision on where to focus your creativity, you must ask yourself what this will equate to?

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Connections Between Brands and People

January 1, 2019

In explaining the premise of their book, The Human Brand: How We Relate to People, Products, and Companies, Chris Malone and Susan Fiske delve into the psychology of the connections between people and brands.

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Is It Time to Brush up Your Brand? 10 Clues to Look For.

December 26, 2018

Brand position and brand value are always topics that draw a lot of interest. From the CEO on down, the brand is important, and most organizations get that. With the current economic times being what they are, marketing professionals need to pay attention to how the brand is perceived in the marketplace. Has it lost some of its glow or have things changed in the organization?

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Meet Tal Riff – An Interview With Our Upcoming Guest Speaker

December 20, 2018

Meet Tal Riff,  the director of Content & Brand Strategy at Shaftesbury, an “award-winning creator and producer of original content for television, film, digital, and brands.” This February she’ll be joining us as our guest speaker in Savannah, Georgia. Take a look at what she has in store for us! TBE: We’re really looking forward to seeing you at our winter conference in Savannah, GA! At Shaftesbu, you incorporate brands into film, television, and digital […]

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4 Steps on Your Journey to an Enlightened Brand

December 13, 2018

Customers, partners, and prospects come in contact with your brand on a daily basis in dozens of different ways. These areas of contact are called ‘brand touchpoints’ and should be managed as aggressively as you would manage any other marketing tactic – this is the process of brand development.

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About The Brand Establishment

The Brand Establishment perfected the first contemporary brand development process specifically for small to mid-sized advertisers more than two decades ago. These tools and procedures have been utilized by companies in virtually every business sector – hundreds of times.