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Three Brands that are Fighting for the Planet

April 12, 2019

Etsy, Beyond Meat, and Reformation have one big thing in common: they’re all fighting the good fight for our planet. Read on for why we love these brands’ eco-friendly missions.

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Lead, Follow or Brand

April 7, 2019

Great brands continue to thrive for years after their introductions. Others don’t. The great ones control their categories. They set examples for others to try and mimic. Brands like Hallmark, Maytag and GE are emblematic of great brands. Woolworth, Mademoiselle and most recently Oldsmobile represent the fallen. So why are there great, enduring brands and deceased brands? We believe it is brand leadership. Now, granted, there are other factors like brand management, operational efficiencies and […]

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It’s Time to Start Paying Attention to TikTok

March 29, 2019

TikTok is polarizing to say the least — its content manages to be both cringe-inducing and enthralling at the same time. But more importantly, it’s a relatively unexplored tundra for advertisers.

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How to Improve Your Hiring Process with These Four Changes

March 22, 2019

If you’re involved in hiring, you’ve seen some bumpy rides for all parties involved. Here are four areas where you can start making high-impact changes.

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Your Master Brand Directs Your Company’s Vision

March 13, 2019

Recently an associate of mine passed along an article to me from one of my favorite thought leaders – Jim Collins, of Good to Great fame. In this Harvard business review article titled Building Your Company’s Vision (which he co-authored with Jerry Porras back in Sept. 1996), the authors describe the two components of any lasting vision: core ideology and an envisioned future.

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4 Keys to An Effective Online Personal Brand

March 7, 2019

When we talk about brands, we are used to thinking about them in terms of companies and products such as McDonalds or the iPhone. But nowadays, anything can be an effective brand if set up and developed correctly. Yes, you as an individual has a personal brand. Whether you are known as an early adopter of the latest technologies or changes or as someone who is dragged into making changes, it’s part of your personal […]

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Engaging Employees to Live the Brand

February 28, 2019

The Chief Marketing Officers Council and Executive Networks, Inc., collaborated in 2015 to produce a report titled, “Making the Workplace a Brand-Defining Space.” The report explored ways in which marketing and human resource leaders could engage employees to bring a company’s values, ethics, commitments and qualities to life within the organization.

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Understanding Social Persuasion and Why Your Brand Needs It

February 15, 2019

We’re affected by persuasion multiple times throughout the day. In this article, Andy Fritchley discusses why brands need to become experts at persuading.

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Five Essential Steps For Rebranding

February 6, 2019

These five steps are absolutely vital for the successful rebrand of a company or organization. If you aren’t willing to do these five steps, then save your money…because the rebrand will most likely fail!

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Oh Yea, The Food Has to Be Good Too!

January 31, 2019

Over the past few years, we have come to enjoy an outing for lunch where we visit one of two food truck destinations in Fort Worth. It’s quite a fun experience where we all order from different trucks and then enjoy our food together.

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About The Brand Establishment

The Brand Establishment perfected the first contemporary brand development process specifically for small to mid-sized advertisers more than two decades ago. These tools and procedures have been utilized by companies in virtually every business sector – hundreds of times.