February 15, 2019
We’re affected by persuasion multiple times throughout the day. In this article, Andy Fritchley discusses why brands need to become experts at persuading.
February 6, 2019
These five steps are absolutely vital for the successful rebrand of a company or organization. If you aren’t willing to do these five steps, then save your money…because the rebrand will most likely fail!
January 31, 2019
Over the past few years, we have come to enjoy an outing for lunch where we visit one of two food truck destinations in Fort Worth. It’s quite a fun experience where we all order from different trucks and then enjoy our food together.
January 20, 2019
American consumers are more willing to trust brands that can demonstrate their direct impact on society. Nearly 80 percent of consumers are more inclined to do business with companies that are making a difference in people’s lives.
January 15, 2019
If you’ve ever broken an object and relied on glue to combine the broken pieces, you’re familiar with the power of cohesion. Once united, the object is whole again.
Similarly, brand strength relies on cohesion, or maintaining a positive image that “sticks” with customers. To strengthen your brand, you must remain consistent. And to do that, you should focus on these six things.
January 11, 2019
The first key to doing high performance work is to realize you are a creator that has the power to produce the life and work you want. When you make the decision on where to focus your creativity, you must ask yourself what this will equate to?
January 1, 2019
In explaining the premise of their book, The Human Brand: How We Relate to People, Products, and Companies, Chris Malone and Susan Fiske delve into the psychology of the connections between people and brands.
December 26, 2018
Brand position and brand value are always topics that draw a lot of interest. From the CEO on down, the brand is important, and most organizations get that. With the current economic times being what they are, marketing professionals need to pay attention to how the brand is perceived in the marketplace. Has it lost some of its glow or have things changed in the organization?
December 20, 2018
Meet Tal Riff, the director of Content & Brand Strategy at Shaftesbury, an “award-winning creator and producer of original content for television, film, digital, and brands.” This February she’ll be joining us as our guest speaker in Savannah, Georgia. Take a look at what she has in store for us! TBE: We’re really looking forward to seeing you at our winter conference in Savannah, GA! At Shaftesbu, you incorporate brands into film, television, and digital […]
December 13, 2018
Customers, partners, and prospects come in contact with your brand on a daily basis in dozens of different ways. These areas of contact are called ‘brand touchpoints’ and should be managed as aggressively as you would manage any other marketing tactic – this is the process of brand development.