August 9, 2018
I was reading Marketing Daily this morning and the first paragraph struck me, “The recommendations people make to their friends and family carry more weight than the messages companies put out on their own behalf.”
August 2, 2018
Do you know why you get out of bed every day? Do you walk through your office door with a dance in your step? Do your employees know why they go to work every day? Do they execute with purpose and enthusiasm? Does your team know why your business exists and why it matters? If you’re thinking, “Why would anyone care?” read on.
July 26, 2018
Recently an associate of mine passed along an article to me from one of my favorite thought leaders – Jim Collins, of Good to Great fame. In this Harvard business review article titled Building Your Company’s Vision (which he co-authored with Jerry Porras back in Sept. 1996), the authors describe the two components of any lasting vision: core ideology and an envisioned future.
July 19, 2018
Brands come to life in a number of ways, but what people most frequently relate to is how brands manifest themselves visually. What is the color palette? Is the logo contemporary, classic or quirky?
July 11, 2018
How can your brand rise above a cluttered marketplace? Taking an inside-out approach is the most powerful and prolific way to distinguish your brand from the competition.
July 5, 2018
Brand development is a process that, when properly executed, can produce results that drive both top and bottom line expectations inside the c-suite, AND better position your company in the minds of your customers.
June 21, 2018
A company’s brand should extend beyond surface level internal and external recognition. It should live within the organization – within every department, from engineering, human resources, manufacturing and finance to business services, customer service, sales, distribution and marketing. The Brand Establishment’s Enculturation™ process is exactly what companies need to achieve complete success with their brand development initiatives.
June 14, 2018
Consistent brand delivery is a product of an intentional internal brand development process which helps employees to hear the brand, see the brand and ultimately live the brand.
June 8, 2018
The answer is – employee satisfaction. Just ask Mark Bertolini, CEO of Aetna. While recovering from a near-death neck injury, Mark learned that recovery is a state of mind. “If your mind is in the right place, you can do anything,” he shared during a CBS news interview.
May 31, 2018
We are in the brand building business: we help clients build new brands, refresh old brands, and sometimes just hone an already strong brand. Of course, it’s easy to get caught up in the excitement of discovering your unique claim of distinction and all of the new ways that it can be brought to life.