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The Importance of Brand Touchpoints

August 9, 2018


I was reading Marketing Daily this morning and the first paragraph struck me, “The recommendations people make to their friends and family carry more weight than the messages companies put out on their own behalf.”

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The Importance of Brand Touchpoints

August 9, 2018

I was reading Marketing Daily this morning and the first paragraph struck me, “The recommendations people make to their friends and family carry more weight than the messages companies put out on their own behalf.”

Read More

Simon Says: Knowing ‘Why You Do What You Do’ is Often a Game Changer

August 2, 2018

Do you know why you get out of bed every day? Do you walk through your office door with a dance in your step? Do your employees know why they go to work every day? Do they execute with purpose and enthusiasm? Does your team know why your business exists and why it matters? If you’re thinking, “Why would anyone care?” read on.

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Your Master Brand Directs Your Company’s Vision

July 26, 2018

Recently an associate of mine passed along an article to me from one of my favorite thought leaders – Jim Collins, of Good to Great fame. In this Harvard business review article titled Building Your Company’s Vision (which he co-authored with Jerry Porras back in Sept. 1996), the authors describe the two components of any lasting vision: core ideology and an envisioned future.

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The Multisensory Brand Experience

July 19, 2018

Brands come to life in a number of ways, but what people most frequently relate to is how brands manifest themselves visually. What is the color palette? Is the logo contemporary, classic or quirky?

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A Crash Course in Branding for Entrepreneurs

July 11, 2018

How can your brand rise above a cluttered marketplace? Taking an inside-out approach is the most powerful and prolific way to distinguish your brand from the competition.

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5 Questions to Ask Before You Spend a Dime on Brand Development

July 5, 2018

Brand development is a process that, when properly executed, can produce results that drive both top and bottom line expectations inside the c-suite, AND better position your company in the minds of your customers.

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Why Brands Need Enculturation™

June 21, 2018

A company’s brand should extend beyond surface level internal and external recognition. It should live within the organization – within every department, from engineering, human resources, manufacturing and finance to business services, customer service, sales, distribution and marketing. The Brand Establishment’s Enculturation™ process is exactly what companies need to achieve complete success with their brand development initiatives.

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Don’t Ignore Internal Branding. Your Employees Are Your Customer’s Experience.

June 14, 2018

Consistent brand delivery is a product of an intentional internal brand development process which helps employees to hear the brand, see the brand and ultimately live the brand.

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The Secret to CEO Happiness?

June 8, 2018

The answer is – employee satisfaction. Just ask Mark Bertolini, CEO of Aetna. While recovering from a near-death neck injury, Mark learned that recovery is a state of mind. “If your mind is in the right place, you can do anything,” he shared during a CBS news interview.

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4 Steps to Keep Your Brand Strong After the Initial Launch

May 31, 2018

We are in the brand building business: we help clients build new brands, refresh old brands, and sometimes just hone an already strong brand. Of course, it’s easy to get caught up in the excitement of discovering your unique claim of distinction and all of the new ways that it can be brought to life.

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About The Brand Establishment

The Brand Establishment perfected the first contemporary brand development process specifically for small to mid-sized advertisers more than two decades ago. These tools and procedures have been utilized by companies in virtually every business sector – hundreds of times.