April 12, 2019
Etsy, Beyond Meat, and Reformation have one big thing in common: they’re all fighting the good fight for our planet. Read on for why we love these brands’ eco-friendly missions.
April 7, 2019
Great brands continue to thrive for years after their introductions. Others don’t. The great ones control their categories. They set examples for others to try and mimic. Brands like Hallmark, Maytag and GE are emblematic of great brands. Woolworth, Mademoiselle and most recently Oldsmobile represent the fallen. So why are there great, enduring brands and deceased brands? We believe it is brand leadership. Now, granted, there are other factors like brand management, operational efficiencies and […]
March 29, 2019
TikTok is polarizing to say the least — its content manages to be both cringe-inducing and enthralling at the same time. But more importantly, it’s a relatively unexplored tundra for advertisers.
March 22, 2019
If you’re involved in hiring, you’ve seen some bumpy rides for all parties involved. Here are four areas where you can start making high-impact changes.
March 13, 2019
Recently an associate of mine passed along an article to me from one of my favorite thought leaders – Jim Collins, of Good to Great fame. In this Harvard business review article titled Building Your Company’s Vision (which he co-authored with Jerry Porras back in Sept. 1996), the authors describe the two components of any lasting vision: core ideology and an envisioned future.
March 7, 2019
When we talk about brands, we are used to thinking about them in terms of companies and products such as McDonalds or the iPhone. But nowadays, anything can be an effective brand if set up and developed correctly. Yes, you as an individual has a personal brand. Whether you are known as an early adopter of the latest technologies or changes or as someone who is dragged into making changes, it’s part of your personal […]
February 28, 2019
The Chief Marketing Officers Council and Executive Networks, Inc., collaborated in 2015 to produce a report titled, “Making the Workplace a Brand-Defining Space.” The report explored ways in which marketing and human resource leaders could engage employees to bring a company’s values, ethics, commitments and qualities to life within the organization.
February 15, 2019
We’re affected by persuasion multiple times throughout the day. In this article, Andy Fritchley discusses why brands need to become experts at persuading.
February 6, 2019
These five steps are absolutely vital for the successful rebrand of a company or organization. If you aren’t willing to do these five steps, then save your money…because the rebrand will most likely fail!
January 31, 2019
Over the past few years, we have come to enjoy an outing for lunch where we visit one of two food truck destinations in Fort Worth. It’s quite a fun experience where we all order from different trucks and then enjoy our food together.