Founding Principals
Forty Years of Expertise
The Brand Establishment organization is the result of some 40 years of brand-building expertise, as evidenced by its two managing partners, Russ Cornelius and Jacquie Francisco.
Each brings to the organization a wealth of experience with local, regional and national brands in just about every category.
Since its beginning in 2000, the Brand Establishment has been recognized as the leading brand building authority in the country, working with more than 300 brands, in both the profit and nonprofit categories, to successfully differentiate themselves and deliver their brand’s unique promise.
Russ Cornelius
As a corporate marketing executive, Russ has directed and managed channel marketing initiatives, directed sales teams, and designed customer service and CRM policy and measurement. Russ is also CEO of BrandSavants a vertical brand development agency.
Jacquie Francisco
Jacquie passionately believes in the power of Brand Development to re inspire organizations and help them remember that what they do matters to customers, staff and partners. Because at the beginning and end of every day, the brand lives with the people of that organization.