In an interview earlier this year, the president of Pinterest, Tim Kendall, told Marketing Week, that the the Pinterest “brand’s goal is to figure out the way people can spend the least amount of time using Pinterest in order to achieve their objective,…we don’t measure time spent…We want people to have a delightful experience, but ultimately, we want to inspire people with an idea and then help them – with the least amount of friction – to make that idea a reality.”
Less screen time means more facetime with friends and family, which seems to be a universal goal this time of the year. Now, that’s a brand value I can embrace!
If you are exhausted by your daily Twitter newsfeed, and only scan Facebook to identify who you need to unfriend this week, then log off of both and head to Pinterest. When you get there, you’ll find a recipe for that drink you desperately need, and cute new shoes for that party you have coming up. Get what you want, then get out and celebrate for real. That’s my definition of a #HolidayGoal.
Michelle Taglialatela is Tag’s brand strategist, one of 35 nationally who is certified by The Brand Establishment.
Michelle applies Tag’s proprietary process to create one-of-a-kind brand strategies that transform cultures and improve the bottom line. Tag has brand depth rivaled by few; and has been working with clients for more than a decade helping them exceed their objectives and stand out!