August 19, 2020
The recent stories and revelations that have surfaced about Ellen and The Ellen DeGeneres Show first appeared to be about a lapse in internal brand management. But it might be a brand failure on a larger scale. Bad press can be damaging to any brand, but in this case, it may be more damaging than most. In early April, Ellen made an insensitive joke comparing being home during the quarantine to being in jail. That […]
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April 25, 2019
Brands come to life in a number of ways, but what people most frequently relate to is how brands manifest themselves visually. What is the color palette? Is the logo contemporary, classic or quirky?
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April 20, 2019
Every company dreams of making a difference in the lives of its customers. An unforgettable company inspires, motivates and connects with its customers. These companies are the brand heroes that dominate the market.
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April 18, 2019
Clients often approach us for their tactical touchpoints, otherwise known as “the stuff.” They want websites, marketing collateral, a video or a campaign. Of course we are happy to fulfill the project needs they have, but they often forget to tell their employees what they are working on.
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April 12, 2019
Etsy, Beyond Meat, and Reformation have one big thing in common: they’re all fighting the good fight for our planet. Read on for why we love these brands’ eco-friendly missions.
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April 7, 2019
Great brands continue to thrive for years after their introductions. Others don’t. The great ones control their categories. They set examples for others to try and mimic. Brands like Hallmark, Maytag and GE are emblematic of great brands. Woolworth, Mademoiselle and most recently Oldsmobile represent the fallen. So why are there great, enduring brands and deceased brands? We believe it is brand leadership. Now, granted, there are other factors like brand management, operational efficiencies and […]
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March 29, 2019
TikTok is polarizing to say the least — its content manages to be both cringe-inducing and enthralling at the same time. But more importantly, it’s a relatively unexplored tundra for advertisers.
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March 22, 2019
If you’re involved in hiring, you’ve seen some bumpy rides for all parties involved. Here are four areas where you can start making high-impact changes.
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March 13, 2019
Recently an associate of mine passed along an article to me from one of my favorite thought leaders – Jim Collins, of Good to Great fame. In this Harvard business review article titled Building Your Company’s Vision (which he co-authored with Jerry Porras back in Sept. 1996), the authors describe the two components of any lasting vision: core ideology and an envisioned future.
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March 7, 2019
When we talk about brands, we are used to thinking about them in terms of companies and products such as McDonalds or the iPhone. But nowadays, anything can be an effective brand if set up and developed correctly. Yes, you as an individual has a personal brand. Whether you are known as an early adopter of the latest technologies or changes or as someone who is dragged into making changes, it’s part of your personal […]
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February 28, 2019
The Chief Marketing Officers Council and Executive Networks, Inc., collaborated in 2015 to produce a report titled, “Making the Workplace a Brand-Defining Space.” The report explored ways in which marketing and human resource leaders could engage employees to bring a company’s values, ethics, commitments and qualities to life within the organization.
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