« Back

2017 Summer Member Meeting – Chicago, IL

August 29, 2017

If you weren’t able to make it to Chicago, IL for our summer member meeting, you missed seeing fellow members, our Chicago Yacht Club dinner, a great guest speaker and more.

To recap the event, Thursday we started off by breaking the ice and getting to know each other even better with a game of get-to-know-me bingo!


Next, Managing Partners, Russ Cornelius and Jacquie Francisco presented “Brand Behavior Standards”, “Brand Pyramid + Band Value” and Steve Jobs – “Think Different”.

Then we went over Momentum vs. Pillar(s) vs. Enculturation™ with a fun surprise by Clear Vision Marketing, Inc, and wrapped up the day discussing Brand Development Pricing Outlines.

Thursday evening, we had the opportunity to dine at the exclusive Chicago Yacht Club. Dinner was amazing, the view was incredible and the company even better. We were so glad everyone was able to make it to the group dinner this year.

Friday, we started by discussing everyone’s biggest obstacle of this year, and continued with an amazing presentation by guest speaker, Jackie Huba.

Next we discussed “MSI vs. BSI (How to separate Brand & Marketing in your agency)”. Then we enjoyed our Brand Lab™ Member Roundtable Discussions, and received a special message from one of our new strategic partners, Andrew Davis.

We ended the Summer Member Meeting by saying “goodbye” to Founder, Jim Hughes with a touching celebratory presentation. If you’d like to see more from the meeting, watch the quick video below.

About The Brand Establishment

The Brand Establishment perfected the first contemporary brand development process specifically for small to mid-sized advertisers more than two decades ago. These tools and procedures have been utilized by companies in virtually every business sector – hundreds of times.