If you’ve ever broken an object and relied on glue to combine the broken pieces, you’re familiar with the power of cohesion. Once united, the object is whole again.
Similarly, brand strength relies on cohesion, or maintaining a positive image that “sticks” with customers. To strengthen your brand, you must remain consistent. And to do that, you should focus on these six things.
Your voice is the language and tone you use when describing your brand. When you talk about your brand—whether on social media accounts, in person, or on your website—you should always use the same tone.
This is your mission statement. Keep this as simple, concise, and clear as possible. The more clear and consistent your message—i.e. the more cohesive—the stronger your brand.
Your brand identity is who you say you are, who you actually are, and who your customers say you are. Good reputations depend on the unity of these three. In other words, what you say about your brand should match what your customers say.
COLORS AND FONTS:
You want your colors to match, no matter what you are designing. Keep everything consistent – your website, your ads, your business cards and your shoes – maybe not your shoes, but that’s strong commitment to your brand, and that’s what we like to see.
All the images, buttons, forms and content on your website should match your colors, font and tone. Have these carefully selected and custom designed to remain consistent.
Last but definitely not least, you’ll want a professional logo. This is the face of your brand. Have an original logo created that best expresses your brand identity, a logo that people will remember.
If all this information overwhelms you, no sweat. We excel in Brand Development. With the help of our brand development team, you’ll achieve a cohesive brand that “glues” your identity and image together. Check Kelsey Advertising‘s website for additional information and more offers.
Brant Kelsey is principal and founder of Kelsey Advertising & Design, a brand marketing and strategy firm in LaGrange, Georgia. He is a Certified Brand Strategist through the Brand Establishment. You can find Brant on Google+ and Twitter.