What a Brand Is Not
Brand Hierarchy and building a stronger brand!
With every ad agency, PR expert, design studio, advertising specialty provider, media research company and sign painter claiming to be branding experts, how do you distinguish your shop from all these?
This eBook by the Brand Establishment will show you how.
In this book, you’ll learn:
- How to understand internal and external branding; and why it’s important.
- Why knowing your brand franchise hierarchy is critical
- Real-life case studies showing this in action
- How to distinguish yourself from other so-called branding experts!
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