But how would Eagles fans get to those free beers if they couldn’t get to the parade? Lucky for us Independence Blue Cross partnered with SEPTA, and sponsored free rides on the the subway lines on parade day. This made for a safer, easier ride for fans and likely made crowd management easier for transit and city police officers. Independence Blue Cross is one of the largest employers in Philadelphia, and insures about 2.5 million people here, so there was opportunity to earn a whole lot of goodwill and brand awareness. We’re still not happy that our insurance rates increased, but if they continue to support our city and our Eagles, we’ll complain a little less.
For those of you who drove in, parking could have been a nightmare, but Ikea Philadelphia tried to help by offering their 1,000-spot parking lot to parade goers for free on parade day. Thank you, Ikea!
The joy was felt by brands big and small including Tag’s software provider AccountEdge. We thank Todd, and hope he emerged with tales of Eagles victory and the epic celebration that followed.
Building a brand takes time – researching, planning, strategy, creative and hardwiring the brand to the organization. But doing so means it is primed to take advantage of historic, (hopefully more than) once-in-a-lifetime opportunities like an Eagles Super Bowl victory and to deepen brand loyalty.
Michelle Taglialatela is Tag’s brand strategist, one of 35 nationally who is certified by The Brand Establishment. Michelle applies Tag’s proprietary process to create one-of-a-kind brand strategies that transform cultures and improve the bottom line. Tag has brand depth rivaled by few; and has been working with clients for more than a decade helping them exceed their objectives and stand out!