How Can Companies Have Happy Employees?
January 20, 2019
American consumers are more willing to trust brands that can demonstrate their direct impact on society. Nearly 80 percent of consumers are more inclined to do business with companies that are making a difference in people’s lives. Marketing your company’s corporate social responsibility is a smart strategy for engaging and maintaining customers.
What about for employees?
Well, according to surveys by Gallup, just one in three employees in the U.S. say they’re engaged with their work. One in five middle-aged employees admit to feeling alienated from their companies. And, surprisingly, employees with college degrees are less happy than those with high school diplomas.
This is sad news for organizations since disengaged workers are unproductive. They are also more likely to suffer symptoms of stress and depression and miss time due to illness.
How can companies foster happier, more productive employees?
Growing evidence suggests that for many people it’s seeing a higher purpose and mission in their work, and believing that their organizations are making a difference in the world.
A recent study by the Happiness Research Institute in Denmark concluded that this was indeed the most significant factor in happy employees. Having a purpose was twice as important as good leadership and management.
Amy Wrzesniewski, a professor at the Yale School of Management, has found that “people who see their work as a calling are significantly more satisfied with their jobs… and tend to be better performers, regardless of what the work is.”
Building a purpose-driven brand is a key to winning customers. But it’s essential to engage your employees to become a part of your company’s larger purpose and mission.
Jeff Doggett is a Principal of Doggett in Charlotte, North Carolina. In 2007, Jeff became a Certified Brand Strategist and member of The Brand Establishment.