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Agency Spotlight: Hoyden Creative

October 1, 2018

Where did your agency name originate from?
Hoyden is a classical literature term for a boisterous, fun-loving woman. This is the enthusiasm that we wanted to apply to our business and we are 100% women owned-so it fit!

What year did your agency begin?

Where did your agency start?
Adrian, MI

What does your office space look like?
We lease office space in a new co-working space in Adrian, MI, although we are often on-site at our client’s offices, which are all over the Midwest.

Do you have an office pet?
A betta fish named Pantone7712C

What’s the last thing your team did together outside the office?
A few members of our team spent some time exploring downtown Detroit last week while attending Digital Summit Detroit.  

What’s your company’s motto?
Always apply strategy, deliver a “wow” experience, have a growth mindset, take care of each other, and have fun.

What’s one word to describe your team?

What’s the last award your agency received?
2018 International Economic Development Council Marketing Award |
Silver Excellence in Economic Development, Marketing Program

What’s one piece of advice you’d give to future agencies?
Invest in talent, be flexible, and have fun.  Life is too short not to enjoy every part of it.


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