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Looking Back at 2017

January 9, 2018





2017 was a year of much change and reflection. Not only for us all personally but professionally as well. I think I can speak for us all when I say 2017 brought much reflection to us all. Some of us have had great success, while others have had to find a new path through struggles. No matter which direction we have taken we are all still a part of something that is greater than just a business group.

We truly think of each of you as being a part of our extended family. We have helped some more than others, and been helped by even more. Moving forward with new teachings, processes and thinking isn’t possible without all of you.

With Jay coming and bringing a lot of energy to us in San Diego to Jackie Huba giving us a new direction when thinking of a brand zealot in Chicago. Each of them bringing us something new and unique. And leaving a lasting impression on how we view brand.

In August we gathered together as we bid a bitter sweet retirement to the one and only Jim Hughes. We had many laughs, and fought off tears as we walked through memories we have shared through the years. But together we know we will keep his ideas going for many years to come.

As we look forward to the new and amazing things coming our way. With four new members joining us in the spring to new proprietary processes being presented we can only hope that 2018 will outdo what 2017 brought us.

As we end each email we want every one of you to know that we are here to help, to talk and to listen. We are just a phone call or email away.

Cheers to what’s to come!

Take a look at the amazing 2017 we all had together!

About The Brand Establishment

The Brand Establishment perfected the first contemporary brand development process specifically for small to mid-sized advertisers more than two decades ago. These tools and procedures have been utilized by companies in virtually every business sector – hundreds of times.