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Strategic Brand Development Should Not Be Restricted to Fortune 500 Companies
Fortune 500® companies can well afford to hire major brand consultancies, for hundreds of thousands of dollars. But what about mid-market, or even smaller companies that face the same challenges? It’s unlikely that they can plunk down that kind of money for brand development and are often forced to select a brand strategist from the thousands of small to mid-size ad agencies who claim that capability.
That’s why the Brand Establishment was formed. The idea was to take brand development to graduate school – to educate and train an elite group of the best-of-the-best agency principals and independent consultants at a advanced study curriculum level... and then certify the select few as Certified Brand Strategists. Now, small to mid-market companies can select professional brand development consultants with confidence. They would know that the CBS designation means that their company’s brand challenge is in the hands of a highly trained, experienced professional using a 25+ year proven process that can identify their company’s evidence of distinction that - when taken to market - will result in a more memorable, effective and economical communications strategy.
Brand development is serious business. And helping small to mid-market-size businesses grow is equally serious. These companies and organizations, just as much as the Fortune 500, need serious professionals to facilitate this process – within a mid-market investment budget. The Brand Establishment Certified Brand Strategists are highly trained professionals who lead communications firms that embrace a contemporary view of brand development and who can call on the vast resources of other member firms to build brands and businesses.
