My Account 
Blog
The Brand Establishment leadership and its member Certified Brand Strategist’s express opinions, perspectives and thoughts frequently. Here are several commentaries we hope you will read, digest, and respond to.
We will also offer comments on outside brand commentary that we think is relevant and of value to all who are involved in brand development, branding and marketing.
Why do brands fail?
Lack of conviction and commitment. What a waste!
I am continuously surprised at the large list of companies who realize and identify the supreme importance of developing their brands. Engage the process, identify the USP's necessary to deliver… Read the full entry
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Marketing professionals know, but they sometimes need to remind sales.
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How using the brand script in all applications will lead to sustainable relationships with customers – and that means more sales.
Marketing Directors, Ad Managers and CMO’s all know that if we produce an ad with a message that distinguishes… Read the full entry
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Great minds think alike. So do great brands.
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Dateline-San Diego.
I just came home from our two-day semi-annual meeting of Brand Establishment Certified Brand Strategists.
I’m exhausted. And, it is not what you think. Oh sure…when strong minded agency principals get together and… Read the full entry
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Brands such as Southwest will “rock you” at every turn.
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Holiday travel is no fun, let’s face it. At some point - from the moment you leave the house to your final destination you feel like mooing. It’s “get in this line”, “take your shoes off”, “are you wearing a belt? and,… Read the full entry
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Are You Crazy Enough To Change the World?
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As the managing partner of a brand development training organization for marketing firms and the founding partner of my own marketing communications firm, my blog posts are usually targeted to ad agency or marketing firm principals for obvious reasons. I’ve… Read the full entry
