The Brand Establishment (BE)
is an elite group of principals of brand development and
branding firms dedicated to a contemporary view of brand development
that is proven effective in growing businesses - unearthing their
uniqueness - identifying a clear reason to do business with them.
Each principal has completed rigorous graduate-school-level
course and lab work leading to designation as a Certified Brand
Strategist (CBS). Only BE-certified members offer the trademarked
"Turning the Telescope™" brand discovery process
perfected over 20 years - as well as a host of other tools from
Strategic Brand Assessment to ROI accountability.
These proven processes and tools are nationally recognized as the
new paradigm in brand development.
PO Box 4038, Blue
Jay, CA 92317 