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Winners & Losers [video]

March 22, 2017

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Winners & Losers

By: Scott Galloway

What is the Topic or Central Idea?

Predictions affirm video consumption and Apple being unseated within the year.

Did this video hook you immediately or take you time to get into?

Enticed me right away with the growth x engagement formula and the need for the human component and user experience for brand and business success.

Do you have a favorite quote or passage in the video?

“With great power comes great responsibility.” This passage is referring to the great brands for the obvious social cause brand affinity. But, perhaps more importantly, the responsibility they have to not just source, curate and distribute information (in an era with audiences now referred to as information junkies). Their responsibility should include vetting it. They should fact-check to ensure what they are communicating is a truth. I believe this is paramount to be morally responsible in the digital age.

What did you learn and take away from this video?

Great predictions about the downfall of Apple and the rise of Amazon, as well as the crowd data intelligence that drives a better individual experience. Plus, the use of data intelligence to drive a better experience with Netflix. This in turn is creating new growth, and has landed Netflix solidly at the top Accenture’s 2016 Brand Love Report.

Review Submitted by: Jennifer Holland, Holland People+Brands