What We're Reading

Our members love to read. We’re always sharing book suggestions with each other, so we decided to start a list and share them with you!

Beware, this is an eclectic collection. Business, fiction, self-help, history… you name it!

Browse the list and if you have a suggestion, let us know!

The Customer Rules

September 22, 2017

The premise of this book is a list of 39 rules to follow in customer service. This is not a how-to, or a best-practices type book.

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The 1-Page Marketing Plan

September 19, 2017

This book helps small business owners demystify the arduous task of creating a marketing plan by simplifying it to one page.

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What Great Brands Do

September 8, 2017

This book is about how internal brand is really the driving force behind all popular and successful brands.

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Winners & Losers [video]

March 22, 2017

This video is about predictions affirm video consumption and Apple being unseated within the year.

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The Dip

March 10, 2017

A book about succeeding by knowing when to quit, what isn’t working and when to push through the dip on things that really matter to you.

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A More Beautiful Question

February 28, 2017

In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn’t encouraged – and, in fact, is sometimes barely tolerated.

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Building the Brand Driven Business

February 8, 2017

This book speaks on the brand in relation to the employees and how every time a customer comes into contact with an employee they are in turn coming into contact with the brand.

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Start With Why

February 7, 2017

Discovering and understanding the underlying why in either a person or a company to help them lead the most authentic life.

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Lone Survivor

February 7, 2017

An amazing story of the grit, drive and mental toughness to not only complete the arduous training to become a Navy SEAL.

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About The Brand Establishment

The Brand Establishment perfected the first contemporary brand development process specifically for small to mid-sized advertisers more than two decades ago. These tools and procedures have been utilized by companies in virtually every business sector – hundreds of times.