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Tearing Down Five Outdated B2B Brand Myths

July 20, 2017


Business-to-business companies tend to underinvest in their brand due to misperceptions about the role brand can play in their business.

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The Secret to CEO Happiness?

July 16, 2017


The answer is – employee satisfaction. Just ask Mark Bertolini, CEO of Aetna. While recovering from a near-death neck injury, Mark learned that recovery is a state of mind. “If your mind is in the right place, you can do anything,” he shared during a CBS news interview.

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What is in a Name? Naming your company and products to drive brand growth.

July 5, 2017


The name for your company, big or small, could make or break you. And how you name your products and services could help or hinder your ability to grow. Picking a name for a business / product / service can be the most challenging yet exciting thing you do. But how do you know if your name is right? First, let’s talk about brand. When deciding on a name for your company, think about your […]

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The Brand Doctor Is In

June 23, 2017


The folks at Capterra recently interviewed BrandSavants founder and CEO Russ Cornelius for their medical software advice blog. Since BrandSavants is known for helping medical practices improve processes, they asked Cornelius how to enhance patient care.

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Brands in the Air

June 23, 2017


Flying has become a contact sport recently. Unlike politicians, brands actually do suffer when consumers learn that they are assaulting their customers.

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Agency Member, COHN Honored as One of The Top 5 Best Places to Work

June 16, 2017


COHN was honored by the Denver Business Journal as one of The Top 5 Best Places to Work in the medium size company category. “Our brand is to go beyond expectations,” said the CEO and president of Denver-based Cohn Marketing. “So I strive to go beyond expectations for my people and correlate the idea to what we should be doing for our clients.” One of Cohn’s favorite surprises (for new employees at least) is to forgo […]

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Meet Jackie Huba – An Interview with our Upcoming Guest Speaker

May 31, 2017


When Jackie speaks, you never know what will happen. From spontaneous dance-offs in the aisles to surprise costume changes, it’s always a treat for the audience.

That’s why we’re so excited to have her join us in Chicago at our summer conference, speaking about how to build a cult brand.

The Brand Establishment caught up with Jackie recently at her Austin home to see what this sought-after, best-selling author on customer loyalty has in store for us.

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Marketing: Are You Proactive or Reactive?

May 26, 2017


Do you set your marketing objectives, develop a strategic and tactical plan and then stick to it? Or do you find yourself constantly reacting to what your competition is doing? If your competition has you on the defensive, then you need to take a serious look at your brand and your marketing efforts.

Read More

Sales a Little Wobbly? Check Your Alignment.

May 19, 2017


We were talking to a group of small agency principals recently. We asked how many knew their largest client’s business strategy. Fewer than five of the fifty or so in attendance raised their hands – we weren’t surprised. It seems that both agencies and clients are equally at fault for this ‘separate camps’ mentality.

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Is Your Brand Insane?

May 12, 2017


You’ve heard it so many times…the definition of insanity is doing the same thing over and over again and expecting different results. That’s why the Tag team is perplexed by the similarities between brands in so many categories.

Read More

Tearing Down Five Outdated B2B Brand Myths

July 20, 2017

Business-to-business companies tend to underinvest in their brand due to misperceptions about the role brand can play in their business.

Read More

The Secret to CEO Happiness?

July 16, 2017

The answer is – employee satisfaction. Just ask Mark Bertolini, CEO of Aetna. While recovering from a near-death neck injury, Mark learned that recovery is a state of mind. “If your mind is in the right place, you can do anything,” he shared during a CBS news interview.

Read More

What is in a Name? Naming your company and products to drive brand growth.

July 5, 2017

The name for your company, big or small, could make or break you. And how you name your products and services could help or hinder your ability to grow. Picking a name for a business / product / service can be the most challenging yet exciting thing you do. But how do you know if your name is right? First, let’s talk about brand. When deciding on a name for your company, think about your […]

Read More

The Brand Doctor Is In

June 23, 2017

The folks at Capterra recently interviewed BrandSavants founder and CEO Russ Cornelius for their medical software advice blog. Since BrandSavants is known for helping medical practices improve processes, they asked Cornelius how to enhance patient care.

Read More

Brands in the Air

June 23, 2017

Flying has become a contact sport recently. Unlike politicians, brands actually do suffer when consumers learn that they are assaulting their customers.

Read More

Agency Member, COHN Honored as One of The Top 5 Best Places to Work

June 16, 2017

COHN was honored by the Denver Business Journal as one of The Top 5 Best Places to Work in the medium size company category. “Our brand is to go beyond expectations,” said the CEO and president of Denver-based Cohn Marketing. “So I strive to go beyond expectations for my people and correlate the idea to what we should be doing for our clients.” One of Cohn’s favorite surprises (for new employees at least) is to forgo […]

Read More

Meet Jackie Huba – An Interview with our Upcoming Guest Speaker

May 31, 2017

When Jackie speaks, you never know what will happen. From spontaneous dance-offs in the aisles to surprise costume changes, it’s always a treat for the audience.

That’s why we’re so excited to have her join us in Chicago at our summer conference, speaking about how to build a cult brand.

The Brand Establishment caught up with Jackie recently at her Austin home to see what this sought-after, best-selling author on customer loyalty has in store for us.

Read More

Marketing: Are You Proactive or Reactive?

May 26, 2017

Do you set your marketing objectives, develop a strategic and tactical plan and then stick to it? Or do you find yourself constantly reacting to what your competition is doing? If your competition has you on the defensive, then you need to take a serious look at your brand and your marketing efforts.

Read More

Sales a Little Wobbly? Check Your Alignment.

May 19, 2017

We were talking to a group of small agency principals recently. We asked how many knew their largest client’s business strategy. Fewer than five of the fifty or so in attendance raised their hands – we weren’t surprised. It seems that both agencies and clients are equally at fault for this ‘separate camps’ mentality.

Read More

Is Your Brand Insane?

May 12, 2017

You’ve heard it so many times…the definition of insanity is doing the same thing over and over again and expecting different results. That’s why the Tag team is perplexed by the similarities between brands in so many categories.

Read More

About The Brand Establishment

The Brand Establishment perfected the first contemporary brand development process specifically for small to mid-sized advertisers more than two decades ago. These tools and procedures have been utilized by companies in virtually every business sector – hundreds of times.