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Meet Ann Handley – An Interview with our Upcoming Guest Speaker

January 9, 2018


This February, Ann Handley will be joining us as our guest speaker in San Antonio. Take a look at what she has in store for us!

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Looking Back at 2017

January 9, 2018


2017 was a year of much change and reflection. Not only for us all personally but professionally as well. I think I can speak for us all when I say 2017 brought much reflection to us all.

Read More

Agency Member, Force 5 Featured in the Latest Lands’ End Catalog!

January 4, 2018


This last summer, our agency member, Force 5 was visited by Lands’ End Business Outfitters for a feature about Force 5 in their catalog. A crew of 17, including producers, videographers, photographers, art directors, writers, makeup artists, and costumers spent two days with their facility with interviews and photos for their “Behind the Logo” Series. The result is a feature story in this month’s catalog (complete with cover photo) and a video about Force 5 […]

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Building the Bigger Brand – How to develop a broader brand to encompass a growing organization.

December 28, 2017


Our agency recently had the opportunity to work with a client from years ago on a new branding project. Our client’s intent? Elevating its brand to the next level by developing an entirely new entity to act as the holding company for their entire organization.

Read More

Consumers and Brands are Winning with Pinterest this Holiday Season

December 15, 2017


If you’re anything like me, this is the time of year when you really hit your Pinning stride on Pinterest. Halloween, Thanksgiving and Christmas are my Pinterest big three trifecta. My home page is a flurry of DIY halloween costumes, fall recipes, holiday drinks and decorating inspiration. The only thing that gets my Pin button burning more is vacation planning, so throw in a Thanksgiving weekend getaway, and that lingering home remodeling project from the […]

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Does a Subset of an Organization Need to Reflect the Overarching Brand?

December 13, 2017


As a certified brand strategist, I get excited about participating in any aspect of brand development. However, it turned out that what the committee really meant by rebranding membership was simply finding a more compelling way to describe the benefits of membership, while deemphasizing the discounts members receive on classes.

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Communicate Through Your Brand Lens

December 1, 2017


What do you hope to achieve through marketing? Are you looking for a quick profit boost by the end of the quarter? If so, then go ahead and pour money into another short-term, quick-fix ad campaign. You know the campaign: “We sell the best ‘XYZ’ for less!” Just remember, you’ll be doing the same thing next quarter, and the one after that, because short-term, fast-tracked marketing tactics are just temporary fixes that devour budgets without any long-term return.

Read More

The Importance of Brand Touchpoints

November 21, 2017


I was reading Marketing Daily this morning and the first paragraph struck me, “The recommendations people make to their friends and family carry more weight than the messages companies put out on their own behalf.”

Read More

Five Essential Steps For Rebranding

November 16, 2017


These five steps are absolutely vital for the successful rebrand of a company or organization. If you aren’t willing to do these five steps, then save your money…because the rebrand will most likely fail!

Read More

Blue Bell…not a Brand, a Family Tradition.

November 12, 2017


Blue Bell Creameries is a private, family-owned company based in Brenham, TX. Started in 1907, the company has been in business for more than a century.

Read More

Meet Ann Handley – An Interview with our Upcoming Guest Speaker

January 9, 2018

This February, Ann Handley will be joining us as our guest speaker in San Antonio. Take a look at what she has in store for us!

Read More

Looking Back at 2017

January 9, 2018

2017 was a year of much change and reflection. Not only for us all personally but professionally as well. I think I can speak for us all when I say 2017 brought much reflection to us all.

Read More

Agency Member, Force 5 Featured in the Latest Lands’ End Catalog!

January 4, 2018

This last summer, our agency member, Force 5 was visited by Lands’ End Business Outfitters for a feature about Force 5 in their catalog. A crew of 17, including producers, videographers, photographers, art directors, writers, makeup artists, and costumers spent two days with their facility with interviews and photos for their “Behind the Logo” Series. The result is a feature story in this month’s catalog (complete with cover photo) and a video about Force 5 […]

Read More

Building the Bigger Brand – How to develop a broader brand to encompass a growing organization.

December 28, 2017

Our agency recently had the opportunity to work with a client from years ago on a new branding project. Our client’s intent? Elevating its brand to the next level by developing an entirely new entity to act as the holding company for their entire organization.

Read More

Consumers and Brands are Winning with Pinterest this Holiday Season

December 15, 2017

If you’re anything like me, this is the time of year when you really hit your Pinning stride on Pinterest. Halloween, Thanksgiving and Christmas are my Pinterest big three trifecta. My home page is a flurry of DIY halloween costumes, fall recipes, holiday drinks and decorating inspiration. The only thing that gets my Pin button burning more is vacation planning, so throw in a Thanksgiving weekend getaway, and that lingering home remodeling project from the […]

Read More

Does a Subset of an Organization Need to Reflect the Overarching Brand?

December 13, 2017

As a certified brand strategist, I get excited about participating in any aspect of brand development. However, it turned out that what the committee really meant by rebranding membership was simply finding a more compelling way to describe the benefits of membership, while deemphasizing the discounts members receive on classes.

Read More

Communicate Through Your Brand Lens

December 1, 2017

What do you hope to achieve through marketing? Are you looking for a quick profit boost by the end of the quarter? If so, then go ahead and pour money into another short-term, quick-fix ad campaign. You know the campaign: “We sell the best ‘XYZ’ for less!” Just remember, you’ll be doing the same thing next quarter, and the one after that, because short-term, fast-tracked marketing tactics are just temporary fixes that devour budgets without any long-term return.

Read More

The Importance of Brand Touchpoints

November 21, 2017

I was reading Marketing Daily this morning and the first paragraph struck me, “The recommendations people make to their friends and family carry more weight than the messages companies put out on their own behalf.”

Read More

Five Essential Steps For Rebranding

November 16, 2017

These five steps are absolutely vital for the successful rebrand of a company or organization. If you aren’t willing to do these five steps, then save your money…because the rebrand will most likely fail!

Read More

Blue Bell…not a Brand, a Family Tradition.

November 12, 2017

Blue Bell Creameries is a private, family-owned company based in Brenham, TX. Started in 1907, the company has been in business for more than a century.

Read More

About The Brand Establishment

The Brand Establishment perfected the first contemporary brand development process specifically for small to mid-sized advertisers more than two decades ago. These tools and procedures have been utilized by companies in virtually every business sector – hundreds of times.