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Five Essential Steps For Rebranding

November 16, 2017


These five steps are absolutely vital for the successful rebrand of a company or organization. If you aren’t willing to do these five steps, then save your money…because the rebrand will most likely fail!

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Blue Bell…not a Brand, a Family Tradition.

November 12, 2017


Blue Bell Creameries is a private, family-owned company based in Brenham, TX. Started in 1907, the company has been in business for more than a century.

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Your Master Brand Directs Your Company’s Vision

November 2, 2017


Recently an associate of mine passed along an article to me from one of my favorite thought leaders – Jim Collins, of Good to Great fame. In this Harvard business review article titled Building Your Company’s Vision (which he co-authored with Jerry Porras back in Sept. 1996), the authors describe the two components of any lasting vision: core ideology and an envisioned future.

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Creating a Brand That is Memorable

October 26, 2017


Every company dreams of making a difference in the lives of its customers. An unforgettable company inspires, motivates and connects with its customers. These companies are the brand heroes that dominate the market.

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The Fourth Corporate Statement: Brand Position

October 20, 2017


The punch list for starting a company always includes vision, mission and value statements that express the intent and underlying beliefs of the organization. Rarely does the punch list include the brand position – but it should. Here’s why.

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Ten Things I Learned from the 2017 Financial Brand Forum

October 6, 2017


The Financial Brand Forum is the premier conference for financial marketers. It’s the largest conference in the world dedicated specifically to that group. It lasts three days and includes over 50 strategy and how-to workshops given by world-class speakers.

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3 Attributes of a Strong Brand

August 31, 2017


We believe that strong brands live at the intersection of management’s vision, internal culture, and audience motivation. To understand if your brand is positioned properly and delivers consistently on your promise, resolve to ensure it upholds the following three attributes.

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2017 Summer Member Meeting – Chicago, IL

August 29, 2017


If you weren’t able to make it to Chicago, IL for our summer member meeting, you missed seeing fellow members, our Chicago Yacht Club dinner, a great guest speaker and more.

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How to Build Your Technology Brand Story

August 10, 2017


Whether your technology company is a startup or a global powerhouse, your brand will grow if you and your people can consistently communicate the story behind it.

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Simon Says: Knowing ‘Why You Do What You Do’ is Often a Game Changer

July 27, 2017


Do you know why you get out of bed every day? Do you walk through your office door with a dance in your step? Do your employees know why they go to work every day? Do they execute with purpose and enthusiasm? Does your team know why your business exists and why it matters? If you’re thinking, “Why would anyone care?” read on.

Read More

Five Essential Steps For Rebranding

November 16, 2017

These five steps are absolutely vital for the successful rebrand of a company or organization. If you aren’t willing to do these five steps, then save your money…because the rebrand will most likely fail!

Read More

Blue Bell…not a Brand, a Family Tradition.

November 12, 2017

Blue Bell Creameries is a private, family-owned company based in Brenham, TX. Started in 1907, the company has been in business for more than a century.

Read More

Your Master Brand Directs Your Company’s Vision

November 2, 2017

Recently an associate of mine passed along an article to me from one of my favorite thought leaders – Jim Collins, of Good to Great fame. In this Harvard business review article titled Building Your Company’s Vision (which he co-authored with Jerry Porras back in Sept. 1996), the authors describe the two components of any lasting vision: core ideology and an envisioned future.

Read More

Creating a Brand That is Memorable

October 26, 2017

Every company dreams of making a difference in the lives of its customers. An unforgettable company inspires, motivates and connects with its customers. These companies are the brand heroes that dominate the market.

Read More

The Fourth Corporate Statement: Brand Position

October 20, 2017

The punch list for starting a company always includes vision, mission and value statements that express the intent and underlying beliefs of the organization. Rarely does the punch list include the brand position – but it should. Here’s why.

Read More

Ten Things I Learned from the 2017 Financial Brand Forum

October 6, 2017

The Financial Brand Forum is the premier conference for financial marketers. It’s the largest conference in the world dedicated specifically to that group. It lasts three days and includes over 50 strategy and how-to workshops given by world-class speakers.

Read More

3 Attributes of a Strong Brand

August 31, 2017

We believe that strong brands live at the intersection of management’s vision, internal culture, and audience motivation. To understand if your brand is positioned properly and delivers consistently on your promise, resolve to ensure it upholds the following three attributes.

Read More

2017 Summer Member Meeting – Chicago, IL

August 29, 2017

If you weren’t able to make it to Chicago, IL for our summer member meeting, you missed seeing fellow members, our Chicago Yacht Club dinner, a great guest speaker and more.

Read More

How to Build Your Technology Brand Story

August 10, 2017

Whether your technology company is a startup or a global powerhouse, your brand will grow if you and your people can consistently communicate the story behind it.

Read More

Simon Says: Knowing ‘Why You Do What You Do’ is Often a Game Changer

July 27, 2017

Do you know why you get out of bed every day? Do you walk through your office door with a dance in your step? Do your employees know why they go to work every day? Do they execute with purpose and enthusiasm? Does your team know why your business exists and why it matters? If you’re thinking, “Why would anyone care?” read on.

Read More

About The Brand Establishment

The Brand Establishment perfected the first contemporary brand development process specifically for small to mid-sized advertisers more than two decades ago. These tools and procedures have been utilized by companies in virtually every business sector – hundreds of times.