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3 Attributes of a Strong Brand

August 31, 2017


We believe that strong brands live at the intersection of management’s vision, internal culture, and audience motivation. To understand if your brand is positioned properly and delivers consistently on your promise, resolve to ensure it upholds the following three attributes.

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2017 Summer Member Meeting – Chicago, IL

August 29, 2017


If you weren’t able to make it to Chicago, IL for our summer member meeting, you missed seeing fellow members, our Chicago Yacht Club dinner, a great guest speaker and more.

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How to Build Your Technology Brand Story

August 10, 2017


Whether your technology company is a startup or a global powerhouse, your brand will grow if you and your people can consistently communicate the story behind it.

Read More

Blue Bell…not a Brand, a Family Tradition.

August 3, 2017


Blue Bell Creameries is a private, family-owned company based in Brenham, TX. Started in 1907, the company has been in business for more than a century.

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Simon Says: Knowing ‘Why You Do What You Do’ is Often a Game Changer

July 27, 2017


Do you know why you get out of bed every day? Do you walk through your office door with a dance in your step? Do your employees know why they go to work every day? Do they execute with purpose and enthusiasm? Does your team know why your business exists and why it matters? If you’re thinking, “Why would anyone care?” read on.

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Tearing Down Five Outdated B2B Brand Myths

July 20, 2017


Business-to-business companies tend to underinvest in their brand due to misperceptions about the role brand can play in their business.

Read More

The Secret to CEO Happiness?

July 16, 2017


The answer is – employee satisfaction. Just ask Mark Bertolini, CEO of Aetna. While recovering from a near-death neck injury, Mark learned that recovery is a state of mind. “If your mind is in the right place, you can do anything,” he shared during a CBS news interview.

Read More

What is in a Name? Naming your company and products to drive brand growth.

July 5, 2017


The name for your company, big or small, could make or break you. And how you name your products and services could help or hinder your ability to grow. Picking a name for a business / product / service can be the most challenging yet exciting thing you do. But how do you know if your name is right? First, let’s talk about brand. When deciding on a name for your company, think about your […]

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The Brand Doctor Is In

June 23, 2017


The folks at Capterra recently interviewed BrandSavants founder and CEO Russ Cornelius for their medical software advice blog. Since BrandSavants is known for helping medical practices improve processes, they asked Cornelius how to enhance patient care.

Read More

Brands in the Air

June 23, 2017


Flying has become a contact sport recently. Unlike politicians, brands actually do suffer when consumers learn that they are assaulting their customers.

Read More

3 Attributes of a Strong Brand

August 31, 2017

We believe that strong brands live at the intersection of management’s vision, internal culture, and audience motivation. To understand if your brand is positioned properly and delivers consistently on your promise, resolve to ensure it upholds the following three attributes.

Read More

2017 Summer Member Meeting – Chicago, IL

August 29, 2017

If you weren’t able to make it to Chicago, IL for our summer member meeting, you missed seeing fellow members, our Chicago Yacht Club dinner, a great guest speaker and more.

Read More

How to Build Your Technology Brand Story

August 10, 2017

Whether your technology company is a startup or a global powerhouse, your brand will grow if you and your people can consistently communicate the story behind it.

Read More

Blue Bell…not a Brand, a Family Tradition.

August 3, 2017

Blue Bell Creameries is a private, family-owned company based in Brenham, TX. Started in 1907, the company has been in business for more than a century.

Read More

Simon Says: Knowing ‘Why You Do What You Do’ is Often a Game Changer

July 27, 2017

Do you know why you get out of bed every day? Do you walk through your office door with a dance in your step? Do your employees know why they go to work every day? Do they execute with purpose and enthusiasm? Does your team know why your business exists and why it matters? If you’re thinking, “Why would anyone care?” read on.

Read More

Tearing Down Five Outdated B2B Brand Myths

July 20, 2017

Business-to-business companies tend to underinvest in their brand due to misperceptions about the role brand can play in their business.

Read More

The Secret to CEO Happiness?

July 16, 2017

The answer is – employee satisfaction. Just ask Mark Bertolini, CEO of Aetna. While recovering from a near-death neck injury, Mark learned that recovery is a state of mind. “If your mind is in the right place, you can do anything,” he shared during a CBS news interview.

Read More

What is in a Name? Naming your company and products to drive brand growth.

July 5, 2017

The name for your company, big or small, could make or break you. And how you name your products and services could help or hinder your ability to grow. Picking a name for a business / product / service can be the most challenging yet exciting thing you do. But how do you know if your name is right? First, let’s talk about brand. When deciding on a name for your company, think about your […]

Read More

The Brand Doctor Is In

June 23, 2017

The folks at Capterra recently interviewed BrandSavants founder and CEO Russ Cornelius for their medical software advice blog. Since BrandSavants is known for helping medical practices improve processes, they asked Cornelius how to enhance patient care.

Read More

Brands in the Air

June 23, 2017

Flying has become a contact sport recently. Unlike politicians, brands actually do suffer when consumers learn that they are assaulting their customers.

Read More

About The Brand Establishment

The Brand Establishment perfected the first contemporary brand development process specifically for small to mid-sized advertisers more than two decades ago. These tools and procedures have been utilized by companies in virtually every business sector – hundreds of times.